This large company sells and distributes more than 100 different beverages in the U.S., Caribbean, and Central Europe. It needed to address some long-standing data issues that kept it from fully utilizing its own information to support distribution, sales, and marketing goals.
Their solution was a new data strategy and an Enterprise Data Management (EDM) organization to oversee transformations as well as ongoing activities. At this organization, Data Governance is positioned within EDM.
The Data Governance Institute was asked to critique the company's new data strategy, providing input to new approaches to master data and metadata, responses to integration and quality challenges, and new levels of stewardship and accountabilities.
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